Pulse: Communication Is King
‘Crisis’ in nonprofit messaging? Here’s why — and what you can do about it.
One survey participant said, "It's so hard to shape a viable message development process here, as board members have widely divergent perspectives and are very involved in communications."
But here's what you're up against: Nonprofit staff members most focused on making the most of their messages are communicators (58 percent), fundraisers (40 percent) and program staff members (21 percent), in order of survey participation level.
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