Pulse: Communication Is King
‘Crisis’ in nonprofit messaging? Here’s why — and what you can do about it.
3. Not knowing the wants and needs of the people your organization needs to engage to meet your goals. I can't say it strongly enough: Audience research is the only way to ensure that any communications initiative has maximum impact.
Stay in sync with your organization's supporters so you don't alienate them. If they start to think that you have little sense of who they are, or that they don't really know your organization, you're in trouble. That kind of discomfort breeds distance and disconnection.
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