Pulse: Communication Is King

FS: How can nonprofits ensure that their communications are relevant, timely, effective and move recipients to action?
NS: This one's easy. There are two absolute musts:

✱ Build understanding and support on the part of your organization's leadership. You'll need it to fund your work and to ensure you're involved in planning from the get-go. Remember, there's no program without program participants, no fundraising without outreach.