Pulse: Communication Is King

Find ways to get to know your target audiences and stay in close touch. I recently developed a communications strategy for a Virginia-based organization. They were suffering from significant decreases in donations at all levels and didn't know what steps to take to fix the problem.

The communications experts felt they had to move away from old-style fundraising (mostly being in touch to ask for money) and needed greater investment and leadership support to raise what was needed. In addition, the vocal board and lay leadership had strong but divergent opinions on next steps.