Pulse: Communication Is King

FundRaising Success spoke with Schwartz about the struggles fundraising organizations face in their communications and ways to overcome them.

FundRaising Success: Why do you think so many nonprofits struggle in communicating 
with donors?
Nancy Schwartz: There are four main reasons. [First,] many organizations wear blinders: They see and think only about what they want and need to meet their missions, without any recognition of the fact that these wants and needs have to intersect with those of their target audiences if they want those targets to give. The blinders ensure that staff members and leaders maintain an internal perspective. Unfortunately, that means such organizations are like two ships passing in the night with target audiences.