Pulse: Communication Is King
‘Crisis’ in nonprofit messaging? Here’s why — and what you can do about it.
The survey findings showed that even though 16 percent of nonprofits rate their messages as connecting well, the majority of respondents report working extremely hard to hone their communications. That tells me many nonprofit communicators are tired and frustrated. Needless to say, "just do it" outreach campaigns don't generate much giving or much loyalty.
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