Pulse: Communication Is King

FS: Since many nonprofits admittedly struggle in their communications, why do so few change the way they 
communicate?
NS: I'd say this issue is based in both resource limitations and cultural hurdles. Nonprofit communicators are too frequently delegated to a support function — which means they're seldom part of the decision making on shaping a new program or launching a first-time fundraising campaign to a new audience group. So they frequently aren't heard.