CRM and Donor Management — The Single View

Traditional CRM applications provide basic constituent data. They allow organizations to learn the “who, what, when and how much” about constituents. Donor management takes this basic information and expands it to enable organizations to send more targeted messaging, do long-term campaign planning, automate processes, and have more access to more data. Organizations with CRM and donor management on a single platform are able to get a real-time view of each supporter.