Crowdfunding: It’s Just Fundraising, Right?

Are you crowdfunding yet? Why not? It's the latest craze, and you really should think about getting on board before the asteroid wipes you out ...

OK — maybe that's overstating it. But there's been a lot of hype about crowdfunding and its ability to rescue the western world from recession so you're forgiven for thinking that you've missed the boat if you're not doing it. Don't be alarmed. When it comes down to it, crowdfunding is just a form of fundraising, reframed for the 21st century. Basic fundraising principles still apply: You have a cause or a project, you tell people about it, and they pledge their support. But there are some intriguing differences that make crowdfunding a very modern way of fundraising.