CureDuchenne Launches 'Text 2 CureDuchenne' Campaign at Super Bowl XLVI

Press release (Jan. 31, 2012) — CureDuchenne, a nonprofit that raises awareness and funds research to cure Duchenne muscular dystrophy, is launching its Text 2 CureDuchenne campaign at the Style Icon Celebrity Lounge during Super Bowl weekend. Designed around the goal of raising $1 million by the end of 2012, Text 2 CureDuchenne is an event-based social and mobile campaign utilizing celebrity influencers and embracing a Text2Give concept.