CureDuchenne Launches 'Text 2 CureDuchenne' Campaign at Super Bowl XLVI

The campaign encourages supporters to donate $10 by texting ‘SAVE’ to 80888, offering everyone who contributes the chance to win a Style Icon gift bag, iPad 2 or other prizes provided by celebrities, performers, and athletes. Advocates for the campaign are encouraged to use their personal social media accounts to inform their followers of Text 2 CureDuchenne and how they can contribute. Celebrities including Clay Matthews, Anne Heche, James Tupper, Kevin Sorbo and Monica will also provide support through social media over the duration of the campaign with live tweeting, photos, and insider updates about the campaign.