Customer Satisfaction With Nonprofit Websites Increases Donations, Volunteering, Loyalty

Highly satisfied visitors to nonprofit websites are 49% are more likely to donate money to the nonprofit and 38% more likely to volunteer when compared to dissatisfied online visitors. Satisfied web visitors are also 66% more likely to use the website instead of a costlier channel as the primary resource. By channeling visitors to the website for information and donations, nonprofits can reduce costs, build loyalty, and drive donations.