Case Study: Dana-Farber Cancer Institute's Granite Day Corporate Partnership

“It starts from the top down. As Rob Hale Jr. has said, his dad was the most important person in his life, and it means a lot for him to support DFCI,” Fountain says.

Granite Day
Each year since 2008, Granite Telecommunications has run the Granite Day event for DFCI, with its own committee working on the event. Granite really takes ownership of Granite Day to honor Hale Sr. It is the one big charitable event Granite does each year — complete with a huge carnival, invitations to community members and advertisements in local newspapers. And it’s all free for people to attend — free food, free rides — though attendees are asked to contribute money, as well as other corporate partners, with all proceeds going to DFCI for pancreatic cancer research and care.