Star Power
When newly successful actor Danny Thomas founded ALSAC/St. Jude Children’s Research Hospital 50 years ago, he started a Hollywood fundraising connection that still shines today.
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Nineteen years later, Country Cares is a network of country music radio stations that hold radiothons throughout the year for the institution. The program gives ALSAC/St. Jude free use of the stations’ airwaves for two days to present patient stories, first-hand phone interviews with patients, and celebrity endorsers talking about their experiences visiting the hospital and what it has meant to the many people that they’ve met while traveling around the country.
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- Companies:
- St. Jude Children's Research Hospital
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Abny Santicola
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