Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

“The pro and con of working with a celebrity is that you benefit from their status. But that can also hurt you if something goes wrong,” Sandler says. “So it’s really a way of making sure that you’re protecting yourself at the same time.”

Direct impact
Celebrity endorsements serve as testimonials for the organization and are especially useful in wooing fans.