Star Power
When newly successful actor Danny Thomas founded ALSAC/St. Jude Children’s Research Hospital 50 years ago, he started a Hollywood fundraising connection that still shines today.
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“People pay attention when a celebrity speaks. When they say, ‘This is something that I endorse, or that I believe in. It’s a cause or a mission that’s near and dear to my heart,’ people pay attention to that. You just can’t buy that, and so that goes a long way in speaking to the public,” Watson says.
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- Companies:
- St. Jude Children's Research Hospital
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Abny Santicola
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