Star Power
When newly successful actor Danny Thomas founded ALSAC/St. Jude Children’s Research Hospital 50 years ago, he started a Hollywood fundraising connection that still shines today.
According to Sandler, one of the key benefits of celebrity endorsers, aside from the visibility they afford an organization, is that the public views them as financial supporters.
This has directly affected ALSAC/St. Jude’s fundraising efforts, namely its national direct-marketing program, which is its largest source of funds.
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- St. Jude Children's Research Hospital
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