Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

Lori O’Brien, senior vice president of national direct marketing for ALSAC/St. Jude, says the key to the direct-marketing program’s success has been the migration of donors into the Partners In Hope program.

“Our sustainer program is one of the largest in the nation, and those donors who do give on a monthly basis are very loyal and they’re very, very cost-effective for the organization to maintain. So it’s great for the hospital because more money goes to the children,” she says.