Star Power
When newly successful actor Danny Thomas founded ALSAC/St. Jude Children’s Research Hospital 50 years ago, he started a Hollywood fundraising connection that still shines today.
The celebrity-heavy Thanks and Giving campaign has been incredibly successful, raising more than $6 million online in three years: $1.9 million in 2004, $2.8 million in 2005 and $3 million in 2006 — a 31 percent growth.
O’Brien says ALSAC/St. Jude’s fundraising success also has a lot to do with the support the department receives internally.
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- St. Jude Children's Research Hospital
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