Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

“The reason I love St. Jude is that it encourages risk-taking in fundraising. I mean, you have to be smart about it, but if you have an idea of something that’s going to work, you have the resources to test it,” she says.

“Unlike a lot of boards that may be governing really to the point of keeping you from pushing the edge of the envelope, the St. Jude board, while being extremely fiscally minded, also understands that you have to test and we have to keep ahead of the curve,” she adds.