Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

Increasing its publicity and creating more avenues for giving is necessary as the organization looks to donors of the future.

“We want to make sure that we’re current with the digital age. I think when 30 million Americans vote on ‘American Idol,’ that says something to me that that’s a concept that we have to tap into and grow,” says John P. Moses, chief executive officer at ALSAC/St. Jude.