Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

“So it is a challenge, and we plan to meet it because you know the next generation of donors is not going to be people necessarily that will put a check in the envelope and mail it. And we’ve got to be able to accommodate them,” he adds.

A ‘volunteer army’
On the other side of the fundraising coin for ALSAC/St. Jude, opposite the involvement of celebrities, are the droves of ordinary people who volunteer to fundraise for the organization, which views Danny Thomas as its first volunteer.