Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

It’s all about trust
At the end of the day, integrity is the main hallmark of fundraising for ALSAC/St. Jude.

“I think that the donor understands that over 85 cents of every dollar received goes directly to the hospital and to the kids,” Moses says. “And I think that integrity and that credibility that we have with the donor is really what indicates who really owns this hospital.