Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

Nothing compares to the impact of actually visiting the hospital and looking into the eyes of its patients — a one-on-one encounter with ALSAC/St. Jude’s raison d’être. But the organization has found ways to communicate its reason for being to its constituents, most of whom will never walk its halls, in a way that resonates with the public and upholds the mission its founder set for it.