Star Power

Leveraging celebrity
To get the ball rolling, Thomas used his own celebrity and connections to other stars to bring the mission of St. Jude to the public eye.

“Danny really reached out to a lot of his cohorts in saying, ‘You know, we’ve been so fortunate in the opportunities that were given to us,’ especially those who came from other countries and had different ethnic backgrounds, and he really called on them to help give back to the country that gave them so many opportunities and created livelihoods for them,” says Teri Watson, senior director of radio and entertainment marketing for ALSAC/St. Jude.