Star Power
When newly successful actor Danny Thomas founded ALSAC/St. Jude Children’s Research Hospital 50 years ago, he started a Hollywood fundraising connection that still shines today.
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At Thomas’ urging, Frank Sinatra, Milton Berle, Dean Martin and Elvis Presley were among the organization’s first celebrity endorsers.
The celeb tradition continues today, spearheaded by Thomas’ daughter Marlo, an award-winning actress in her own right (she starred in and produced the ’60s sitcom “That Girl”), who also has produced TV specials and books whose royalties have benefitted St. Jude.
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- Companies:
- St. Jude Children's Research Hospital
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Abny Santicola
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