Danny Thomas’ ALSAC/St. Jude Children’s Research Hospital Has a Hollywood/Fundraising Connection That Still Shines 50 Years Later

By Abny Santicola

She is the national outreach director for the hospital and its most recognizable “face,” hosting the hour-long TV special “Fighting For Life.” Airing more than 1,000 times every year in more than 150 markets, the show shares the stories of the children St. Jude serves and urges people to become sustainer givers. Marlo also hosts — along with her siblings Terre and Tony — the annual Runway for Life Celebrity Fashion Show in Hollywood, a star-studded event that raises $1 million a year for the hospital, and she travels to events around the country to promote St. Jude with corporations, other celebrities and private individuals.