The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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If your organization has heeded the advice of conference speakers everywhere, it has recorded information about donors into a database, donor-management system or constituent-relationship management system. Fifty thousand records later, it has effectively developed a phone book. It’s a large database, but it might not be a deep one.
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Benjamin Ashpole
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