The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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Stage 2. Add data types to enable donor analysis
Who donated how much and to which campaigns? That’s basic bookkeeping. What you don’t know about your constituents can inhibit charitable contributions. The deep dive to understand the characteristics of who gives and why requires more information about each individual. Collecting this information takes a lot of effort on both the part of the organization and the individual if traditional methods like questionnaires are utilized.
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- Companies:
- Amazon.com
Benjamin Ashpole
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Brandy Coomer
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