The Deep Clean

Retailers from your local grocer to Amazon have long faced the same challenges. The same solution they use is available to the nonprofit world: Utilize data services to append estimated demographic, psychographic, income, debt, interest and more to each donor in your database.

Some services can offer up to a thousand fields of information about consumers, all collected from public and permission-granted sources. This is not an article about privacy, so just know that retailers often sell the data you fill out on rebate offers and in service applications. Data services aggregate and cross-reference this information for accuracy.