The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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By better understanding who might want to donate to your cause, you can save resources and respect privacy by discerning who not to ask for donations. Furthermore, it is courteous and useful to each recipient of your ask when you tailor your message to his or her individual interests and circumstances.
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- Companies:
- Amazon.com
Benjamin Ashpole
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Brandy Coomer
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