The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
To take advantage of this form of database depth, be sure to record into the database as much as possible about what is learned from each donor from every interaction. The easiest way to learn a lot is to purchase additional fields of data. This costs pennies to tens of cents per record, depending on which kinds of data are sought and in what volume.
- Companies:
- Amazon.com
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