The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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Much of the technology available to achieve these ends requires a somewhat sophisticated understanding of statistics. The best bet is to find a company that can both provide up-to-date data and perform the analysis of it. Expect such companies to have privacy policies and to require that your organization confidentially share a significant portion of your database in order to get the job done.
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- Companies:
- Amazon.com
Benjamin Ashpole
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Brandy Coomer
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