The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
There is a different mentality, reason and purpose behind each donor to each different organization. The only way to truly understand donors is to look at the details of their donation histories in combination with enough fields of data that one algorithm (or very smart person) could find a pattern within the Stage 2 data.
- Companies:
- Amazon.com
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