The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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Completeness means that every contact has every form of contact information, and correctness means that this information is actually usable. Some organizations set interns or administrative staff to the arduous task of scouring the Web to improve completeness and correctness. If that is your organization, stop!
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- Companies:
- Amazon.com
Benjamin Ashpole
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Brandy Coomer
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