The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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Data-cleansing services exist to automate this process, enhancing data quality by enabling human resources to be applied to tasks that only humans can handle. We have seen up to a 900 percent increase in year-over-year donations as a result of such a service combined with more effective utilization of staff members.
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- Companies:
- Amazon.com
Benjamin Ashpole
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Brandy Coomer
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