The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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Here’s what to look for in an effective data-cleansing service:
1. Missing contact information is appended: For example, if a record has a name and address, the service should be able to provide an e-mail address and phone number. Completeness of the incoming data set has a big effect on service quality because, after all, there are a lot of John Smiths.
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- Companies:
- Amazon.com
Benjamin Ashpole
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Brandy Coomer
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