The Deep Clean
Proper handling of information can help you tap the untapped depths of your database and maximize fundraising.
By
Benjamin Ashpole
and Brandy Coomer
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The savings in time, materials and stress, combined with the increase in the number of people that will respond to a campaign, can greatly outweigh the price of data-cleansing services. To test its customer service, ask the provider to help you calculate the return on investment from better data for your next campaign.
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- Companies:
- Amazon.com
Benjamin Ashpole
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Brandy Coomer
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