Data-Driven Campaign Targeting and Stewardship

As nonprofits adopt more of the available engagement options such as text messaging, social networking, chat and e-commerce, the first data challenge they face is getting all of this data accurately correlated and resident in the same system. Traditionally, data gathered from each of these channels has not always been compatible with the organization’s constituent database. The manual importing and exporting of data has become a standard practice. Even when the data gets entered into the constituent database, it can often become jumbled and lose some of its usability.