Data-Driven Campaign Targeting and Stewardship

But, times have changed, and today’s fundraisers can reap all the benefits data has to offer. Fundraisers today can capture and dissect all the data a constituent provides. Open platforms have fueled this level of integration and enabled fundraisers to better use data captured from various applications. For example, fundraisers can know which constituents purchased from the e-commerce site and also have the organization on their social-networking pages. Fundraisers and marketers know that targeted campaigns, those that recognize the individuality of constituents, have a greater success rate than broad brushstroke campaigns. The more data that can be collected and integrated into a single cohesive view, the more targeted the campaigns can become, and the more success one is likely to have.