Data-Driven Campaign Targeting and Stewardship
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However, if a fundraiser could see that this constituent participated in the walk last year, bought some shirts online and actively promotes the organization on his Web site, he would probably be treated differently. And once he is recognized as a supporter of the organization, the nonprofit can utilize various fundraising strategies to further engage him and continue to foster a deeper relationship to build affinity.
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- Companies:
- Kintera Inc.
- People:
- Nick Rongione
Nick Rongione
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