Data-Driven Campaign Targeting and Stewardship

The ability to gather a full, 360 degrees of constituent interactions can help fundraisers achieve greater success. The more data that can be gathered and — more importantly — organized in a useful way, the more targeted the campaigns can be.

With the right emphasis on integration, a nonprofit can personalize and target communications as it cultivates its relationships and runs subsequent campaigns. However, targeting is just the first thought that comes to mind when considering how the data can help nonprofits be more effective. Data can also be used in stewardship efforts.