Data-Driven Campaign Targeting and Stewardship
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By extending the integration-centric approach described above for constituent data to the outcome data resident in their accounting and program systems, nonprofits will have created a good approach to stewardship in a very personal and compelling way. By using financial data to explain how funds were used, nonprofits can build donor trust.
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- Companies:
- Kintera Inc.
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- Nick Rongione
Nick Rongione
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