Data-Driven Campaign Targeting and Stewardship

Going beyond the financial breakout, nonprofits can correlate outcome information from the program system into the constituent engagement database. This allows for messages that are personalized not just with respect to name, interests, location, etc., but also with respect to stewardship. The nonprofit can report how much of the person’s last gift went to the designated program, as well as what good that money did in quantitative terms. This data-driven approach to stewardship can be particularly effective for nonprofits that have a great number of donors who wouldn’t otherwise get this kind of personalized feedback. Stewardship of this sort is critical for the nonprofit that wants to cultivate lasting relationships with its donors and provide them with satisfying giving experiences.