Data-Driven Campaign Targeting and Stewardship
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In today’s environment, data can come in many forms, from program outcomes to purchase orders to text-message actions, and it comes in large volumes. Both the challenge and opportunity is to use this data in a way that increases effectiveness. With emphasis on well-crafted integration of both engagement and outcome information, data can help drive your success with campaign targeting and high-volume, personalized stewardship.
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- Companies:
- Kintera Inc.
- People:
- Nick Rongione
Nick Rongione
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