Data Smackdown: Direct Mail vs. the Net

It was the fight of the century! In one corner we had direct mail — steady, consistent, predictable veteran of the ring. But in the other corner was our challenger — the Internet. The ’net is quick, young and full of potential. Was this DM’s final fight?

Clint O’Brien, vice president of business development at Care2, served as referee between the two fierce combatants as they duked it out for six rounds. Trish “Strongmire” Longmire, director of donor development for Habitat for Humanity, spoke on behalf of direct mail, while Lisa “East of the Rock” Sock, online outreach and fundraising manager for the ACLU, represented the online world.