Data Smackdown: Direct Mail vs. the Net

Longmire scored points for outlining several advantages of direct mail, including:
1. It’s tangible. For example, it is impossible for e-mail to generate the same donor experience created by a cuddly premium like a teddy bear.
2. It’s proven and has a track record of successfully raising money.
3. Mail gives you the chance to develop a full story for the donor; online communications must be brief.
4. Even today, not everyone is online. Direct mail has the ability to reach more people.