Data Smackdown: Direct Mail vs. the Net
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Who was declared the final winner? Neither and both. Sock and Longmire agreed that the important question is not e-mail or mail, but how to best integrate both mediums (or all three, counting telemarketing) to recruit and retain donors, and promote your organization’s message.
Karen Taggart is the director of nonprofit services at Care2.
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Karen Taggart
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