Dealing With the Dreaded 'A' Word
Be proactive about donor attrition.
Of course, it could be nothing you are doing. Your biggest attrition problem could just be donor fatigue. So look for patterns. Is there a point in time when donors are more likely to stop giving? If so, you have a great opportunity to change this by giving them an extra dose of appreciation at that point.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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