Dealing With the Dreaded 'A' Word
Be proactive about donor attrition.
Of course, you’ll never completely end attrition, since donors do age and pass away. That’s why it is important to remind your donors about remembering your organization in their estate plans. This may be an attractive opportunity for a donor who has had to stop giving because of a fixed income, so promote this in your newsletter.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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